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Colors for Marketing

17 Nov

One important aspect of marketing – selling – is the use of color. Meanings are attached to colors in the same way meanings are attached to words.

  • Gold is the color of wealth.
  • White is the color of pure innocence.
  • Pink is the color of femininity.
  • Green is the color of nature.
  • Red is the color of danger.
  • Blue is the color the majority of the world population calls its favorite color. It represents to “trust”. Use of color to establish an image or a brand is nothing more than common sense in the marketing community, yet when you visit the websites of many search engine optimization professionals, it’s obvious that issue of color has not been addressed. Some of the colors we found on SEO websites:
  • Baby Blue, a color which implies weakness.
  • Red, a color which implies risk, or danger.
  • Orange a color which implies cheerful “levity”.(Orange is one of Americans’ least favorite colors.) It would also appear that color research and consulting is a very rare occurrence within the SEO industry. To be sure, red or black do have their uses. For example, when we designed BeartoothKawasaki.com we felt comfortable using black and red because of the nature of the product, and because of the strength of the Kawasaki brand.

    Quick Guide to Color Use For Marketing

    1. Know Your Market
    Are they Asian? (Think red.) Are they Dutch? (Think orange.) Are they young? Old? High income? Low income? Male or female? African American or European American? You’ll need to speak their color language to build a relationship. 2. Market Research
    Market research and testing is of vital importance. If you are serious about maximizing your profits, research your target market’s color responses. Design several versions of the site, and test those designs on the target market. Also, solicit feedback and make changes if needed. Your aim is to use colors to build a website with which your target market relates. 3. Watch the Car Makers
    Car manufacturers spend millions on color research so you don’t have to. Watch the top selling car colors to see emerging trends. Lexus appears to be especially sensitive to colors. 4. Safe Colors
    Unless you’re dealing with a strong brand, stick with safe colors. Purple and orange will never have the positive color responses of blue, beige or green.

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    A Thing or Two About Colors

    1 Oct
    by Melissa Arbotante, BHIPro
    Monday, August 13, 2007
    Even as a little kid I have already been bombarded with lessons about colors. I know that most of you don’t really take these lessons too seriously but as a fine arts graduate studying about colors takes a big chunk in my curriculum. And as a graphics designer, application is highly based on those studies.

    Color is very important in designing, whether it is painting, drawing, print ads, video motions graphics or web. Colors can be one of the defining elements of ones design. My color theory Professor said, that even though you suck at Anatomy, having good color combination will do (but my anatomy professor says another thing…that’s a different story). At times, I just nodded in agreement but eventually, I realized that good color combination is definitely a key in good web designing.

     
    Lets start out with the basics.

     
    The color wheel (this is so kindergarten!)


     

    As you could see, it is comprised of twelve colors. First, there are the primary colors red, blue and yellow. If you add two primary colors, it will produce secondary colors; Red + Yellow = orange; Blue + Red = violet; Blue + Yellow = green. Last, the tertiary colors. Most people don’t know they even exist. These colors are the result of a primary color plus a secondary color, namely red orange, yellow orange, yellow green, blue green, blue violet, and red violet. The color wheel is a guide in formulating color combinations.

     
    Color Schemes

     
    These are the basic formulas for creating color combination that work. We are not color geniuses who can whip up good color combos in a flash. We need guides to start-up our good old imagination. There are six classic color schemes:

     
    Monochromatic

    Analogous

    Complementary

    Split complementary

    Triadic

    Tetradic (also known as double complementary)

     
    Monochromatic

     
    Using one base color with different tints and shades, this color scheme  will definitely stand out especially when you wan to emphasize a specific color.


    Analogous

     
    Using colors adjacent to each other in the color wheel, it is advisable not to use many colors. Two to three colors will do. Choosing too many colors for the palette will confuse users of the identity of the website.

    Complementary

     
    Colors that are opposite each other in the color wheel such as red and green, orange and blue, or violet and yellow are complementary, but have some disadvantages. Complementary colors are so different from each other. If they are not used wisely, the effect can be very painful to the eyes since each color can make the other color more vibrant and dominant.


    Split-complementary, triadic, and Tetradic

     
    Basically, these three remaining color schemes are just simple variations of the complementary color scheme.

     
    Spit-complementary uses two colors adjacent to your base color’s complement. For example, Red is the base color, you will use yellow green and blue green to form a three color split complementary scheme.


     

    Triadic color scheme involves pushing split-complements one more notch on each side so that each color is equally spaced. For example, with the red base color, we choose the yellow instead of yellow green and the blue instead of blue-green. Now, we have the three primary colors. If you turned the scheme clockwise you will have yellow-green, blue-violet, and red orange.

    Tetradic color scheme uses four colors. This color scheme uses a combination of two complementary color scheme. For example, orange and blue plus yellow and violet.


    Though one is not really required to follow these color schemes, these could be a guide in formulating your color palette. You may feel restricted and bored, but taking a risk in randomly picking colors in the color wheel could result to awful combinations. You could tweak the classic colors schemes to suit your needs.   


    The Colors of Love

    3 Jun

    In this tutorial, I used this photo:

    image 1

    Open that photo then press Ctrl+B to open Color Balance, set properties like this:

    image 2

    image 3

    image 4

    You will get:

    image 5

    Create a new layer and set Blend mode: Screen

    image 6

    Pick Brush tool, set something like this:

    image 7

    Brush some colors in the picture, in this tutorial I used color blue, green, pink, red and set opacity 76%

    image 8

    You will get the result:

    image 9

    Create a new layer, choose the brush like this:

    image 10

    Put that brush several times in the picture

    image 11

    Pick Custom shape tool then choose heart shape

    image 12

    image 13

    Make a heart shape then Ctrl+Click on heart’s layer

    image 14

    Select Background and press Ctrl+J 2 times

    image 15

    Move 2 heart layers to the top of layer palette

    image 16

    Select the under layer in those 2 layers then do as the picture below:

    image 17

    image 18

    Continue to press Ctrl+J to duplicate this layer

    image 19

    Select the top layer then go to Layer Style, do as these pictures below:

    image 20

    image 21

    You will get:

    image 22

    Use Eraser tool to blur the border of heart

    image 23

    After finishing above steps, you will get the final result:

    Final Result

    Author’s URL: photoshop8x.com